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China's gold markets are under strain as new buyers hunt for stable investment

Section: Daily Dispatches

By He Huifeng
South China Morning Post, Hong Kong
Sunday, April 14, 2024

April has been a busy month for the Hualin International Jewelry Market in Guangzhou. A scrum of eager buyers has descended upon the venue, looking to join a new gold rush as prices soar and the precious metal takes on new life as a vehicle for investment.

Standing out as one of the few bets considered safe in China at present -- with stocks, property and banking having lost their lustre in an environment of heightened uncertainty -- gold has not only attracted new buyers, but also provided opportunities for the country's middle class and youth to cash out.

... Dispatch continues below ...


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The Guangzhou market, originally known for its bustling jade and jewellery trade, has been "flooded" with newly opened gold stores, with dozens emerging according to a store owner earlier this week.

"The number of customers is also increasing day by day," said the owner, who asked not to be identified. "Sometimes it feels like a crowded wet market."

Rapid price changes have made for a mercurial scene. "From the beginning of the year until now, there have been customers buying gold bars for tens of thousands, hundreds of thousands of yuan," he said. "But since the current price is extremely high, consumers are becoming cautious. Most of the new customers are buying products with lower grams."

According to another merchant, many have begun to sell their stock. ...

... For the remainder of the report:

https://www.scmp.com/economy/china-economy/article/3258805/chinas-gold-markets-under-strain-horde-new-buyers-hunts-stable-investment

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